Back Market
It’s not every day that you get to invent a monster and then have Johnny Kelly, Nexus, and Arch Model Studios bring it to life. That’s what happened though with this “Tech Reborn” campaign for Back Market — essentially the brand’s launch for the United States. The video went on to win a Clio and a British Arrow and was shortlisted for a D&AD award. Also did some OOH lines/direction, too for a Union Square takeover.
